2010 Vancouver Olympics Logo and Identity
The Host Country of every Olympic and Paralympic Games tells a unique story of culture and imagination through design and artistry. The Vancouver 2010 graphic identity seeks to unify and beautify the Games with a consistent look and feel throughout all its environments and communications. It will also allow VANOC to leave a mark in memories and in photos. Seen on the design of vancouver2010.com, brochures and publications, merchandise and uniforms, the graphic identity elements appear on buildings, street signs, banners and venues, dressing the city and venues in colour during Games time.